Suzette Sherman founded Sherman Consulting Group in 2013 with the desire to help cultural organizations establish fundraising and business models that cultivate loyalty among guests, members, donors, and other constituents with the ultimate goal of strengthening loyalty to generate sustainable streams of revenue and support.  Taking a strategic, data-driven approach, with a loyalty-based management perspective, we  serve the membership, marketing, fundraising, guest experience, and business development needs of museums, gardens, zoos, aquariums, and historic sites.

Suzette brings to her consulting work over twenty years of membership, marketing, fundraising, ticketing, and guest service experience for cultural organizations.